Direct Digital Imaging

2016 is DDI’s ten year anniversary, totaling 18 years as a Phase One specialist
We have updated our Privacy and Cookie Policy in line with the new EU privacy regulations. Click on the security camera on the top right-hand side to learn more.
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Cookies In Use on This Site


Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. By continuing to browse the site, you are agreeing to our use of cookies.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive.

We use the following cookies:

Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.

Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

You can find more information about the individual cookies we use and the purposes for which we use them in the table below:

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies

You block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.

Cookies and how they Benefit You

Our website uses cookies, as almost all websites do, to help provide you with the best experience we can. Cookies are small text files that are placed on your computer or mobile phone when you browse websites

Our cookies help us:

  • Make our website work as you'd expect
  • Remember your settings during and between visits
  • Offer you free services/content (thanks to advertising)
  • Improve the speed/security of the site
  • Allow you to share pages with social networks like Facebook
  • Personalise our site to you to help you get what you need faster
  • Continuously improve our website for you
  • Make our marketing more efficient (ultimately helping us to offer the service we do at the price we do)

We do not use cookies to:

  • Collect any personally identifiable information (without your express permission)
  • Collect any sensitive information (without your express permission)
  • Pass personally identifiable data to third parties
  • Pay sales commissions

You can learn more about all the cookies we use below

Granting us permission to use cookies

If the settings on your software that you are using to view this website (your browser) are adjusted to accept cookies we take this, and your continued use of our website, to mean that you are fine with this. Should you wish to remove or not use cookies from our site you can learn how to do this below, however doing so will likely mean that our site will not work as you would expect.

More about our Cookies

Our own cookies

We use cookies to make our website work including:

  • Tailoring content to your needs

There is no way to prevent these cookies being set other than to not use our site.

Third party functions

Our site, like most websites, includes functionality provided by third parties. A common example is an embedded YouTube video. Our site includes the following which use cookies:

Disabling these cookies will likely break the functions offered by these third parties

Social Website Cookies

So you can easily “Like” or share our content on the likes of Facebook and Twitter we have included sharing buttons on our site.

Cookies are set by:

  • AddThis - Privacy Policy provide us with lots of sharing buttons all in one neat package

The privacy implications on this will vary from social network to social network and will be dependent on the privacy settings you have chosen on these networks.

Anonymous Visitor Statistics Cookies

We use cookies to compile visitor statistics such as how many people have visited our website, what type of technology they are using (e.g. Mac or Windows which helps to identify when our site isn't working as it should for particular technologies), how long they spend on the site, what page they look at etc. This helps us to continuously improve our website. These so called “œanalytics” programs also tell us if , on an anonymous basis, how people reached this site (e.g. from a search engine) and whether they have been here before helping us to put more money into developing our services for you instead of marketing spend.

We use:

Advertising Cookies

Cookies are widely used in online advertising. Neither us, advertisers or our advertising partners can gain personally identifiable information from these cookies.

You can learn more about online advertising at . You can opt-out of almost all advertising cookies at although we would prefer that you didn’t as ultimately adverts help keep much of the internet free. It is also worth noting that opting out of advertising cookies will not mean you won't see adverts, just simply that they won't be tailored to you any longer.

We use:

Banner Adverts

We fund our site by showing adverts as you browse our site. These adverts are usually managed by a partner specialising in providing adverts for multiple sites. Invariably these partners place cookies to collect anonymous data about the websites you visits so they can personalise the adverts to you, ensure that you don't see the same adverts too frequently and ultimately report to advertisers on which adverts are working. Our partners include:

Turning Cookies Off

You can usually switch cookies off by adjusting your browser settings to stop it from accepting cookies (Learn how here). Doing so however will likely limit the functionality of our's and a large proportion of the world's websites as cookies are a standard part of most modern websites

It may be that you concerns around cookies relate to so called "spyware". Rather than switching off cookies in your browser you may find that anti-spyware software achieves the same objective by automatically deleting cookies considered to be invasive. Learn more about managing cookies with antispyware software.

Latest Deals

Pre-owned-Profoto-D1-2x1000-head-kit Call for
latest prices
Click to view


Pre-owned D1 2x1000 head kit With Air

& TTL on Phase One XF

2x 1000 head

1x head case

2x Stand

1x Multi head remote

2x Brolly

Phase-One-IQ3-100-Trichromatic Call for
latest prices
Click to view


IQ3 100MP Trichromatic
The art of expression. The science of colour.

  • IQ3 100MP Trichromatic
  • XF IQ3 100MP Trichromatic Systems
Phase One XF IQ3 kit 80mm Blue Ring Upgrade Call for
latest prices
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Phase One XF IQ3 kit 80mm Blue Ring Upgrade

Order any XF IQ3 system kit and get an 80mm LS upgrade.

To any Blue Ring Prime lens

  • 35mm Blue Ring f3.5 LS
  • New 45mm Blue Ring f3.5 LS
  • 55mm Blue Ring f2.8 LS
  • 110mm Blue Ring f2.8 LS
  • 120mm Blue Ring f4 Macro LS
  • 150mm Blue Ring f3.5 LS
  • New 150mm Blue Ring f2.8 LS
  • 240mm Blue Ring f4.5 LS
Phase-One-XF-Feature-update-no.4 Call for
latest prices
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  • Autofocus & Recompose
  • Zoom to Focus
  • Focus Trim Tool
  • Focus Nudge
  • Automatic Focus Stack Calculator
  • Profoto Remote Trigger
  • Vibration Analysis
  • Infinite Vibration Delay
  • Control for visual displays with Capture Analysis Popup control
  • The ability to trigger the Electronic Shutter using an external shutter release
Phase One Certified Pre-owned IQ3 100 Call for
latest prices
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Phase One Certified Pre-owned IQ3 100

Phase One Certified Pre-owned IQ3 100

  • Worlds best image quality 101Mp
  • Flash Sync up to 1/1600s
  • Up to 15 f-stops dynamic range
  • full 12-months warranty
  • DDI Product Lifetime Technical support
Factory-Refurbished-XF-IQ160-with-80mm-SK-LS-f2.8-lens- Call for
latest prices
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Factory Refurbished IQ160 with 645 XF & Prism plus 80mm SK LS f2.8 lens


  • Full frame 645
  • 60.5 Mp
  • Flash Sync up to 1/1600s
  • Up to 13 f-stops dynamic range
  • full 12-months warranty
  • DDI Product Lifetime Technical support

Latest Photography Reviews

Scotland from the Air XF IQ3 100 Click to view

Scotland from the Air XF IQ3 100

Scotland from the Air  Shahbaz Majeeb & Chris Ireland Airal XF IQ3 100 shoot


Steve Gosling with his A series IQ3 50 System Click to view

Steve Gosling with his A series IQ3 50 System

Steve Gosling upgrades to the A series IQ3 50 and gets a new prospective in his photography.

Shahbaz Majeed Click to view

Shahbaz Majeed

Shahbaz Majeed with his New XF IQ380

Joe Cornish Testing the IQ3 100MP back Click to view

Joe Cornish Testing the IQ3 100MP back

Joe Cornish tests the New IQ3 100MP back

From DSLR to Medium Format, William Barrington Binns Click to view

From DSLR to Medium Format, William Barrington Binns

From DSLR to Medium Format, William Barrington Binns.

After only just getting his XF system he went of to Thailand and came back with gold.

Richard Osbourne Click to view

Richard Osbourne

Richard Osbourne gets the Phase One P45+ and now expllains why Medium Format is better the 35mm